Why not DO Both?
One way to start out building a business on the net is to start with YOURSELF, build your brand.
THe FIRST thing you need to do is to register a domain name, preferably a .com name in YOUR name e;g. www dot your name dot com , and start to build your brand.
The good thing about this approach is that people will see you as REAL and will relate to you more, also, you can then have as many sub-domains under your main domain, so you can create many other businesses
My approach would be to :
- Build your website with your name
- Attatch a blog to it
- Build some sub domains related to the Niche (business) that you are interested in.
- People need to Know, what you know, in other words, you obviously have a story to tell, even if it is ‘how I make paper planes that fly really far’ , whatever you interests, there are people out there that NEED TO KNOW what you know, in other words, you are in a great position to help hundreds or thousands of people who are going through the same problems that YOU have been through, you already know some of the answers that can help them, just start to tell them about it .
- ANother great approach that will bring traffic to your website and also give you more credibility is to write a book. This is easier than you think and although a little off topic this is the two minute version of writing a book on ANY subject:
Step 1: Think of a Topic
Step 2: Write down a list of 5 things that people need to know about that topic.
Step 3: Now you have your 5 things about your topic, these are actually your Chapter titles, now fill in the details of your chapters and write a few paragraphs about each.
Step 4: Publish your short book on the Kindle platform, it is free and will give you instant credibility for your website also.
All The best!